Pemanas Air Indonesia

Pemanas Air Indonesia, as the official distributor for Ariston and Wika heating systems, required a comprehensive digital catalog capable of managing hundreds of technical products with detailed specifications. I developed a structured taxonomy system that organizes products by brand, category, capacity, and application. Each product page includes detailed technical specifications, installation guides, and warranty information—critical for B2B buyers making purchasing decisions. The project involved bulk product uploads with custom fields for technical data such as wattage, tank capacity, heating element type, and energy efficiency ratings. I implemented a search system that allows users to filter by these technical parameters. SEO optimization was crucial for capturing search traffic from users looking for specific heating solutions. I implemented structured data markup for products, optimized meta descriptions, and created SEO-friendly URLs. The result is a user-friendly digital catalog that serves both retail customers and B2B distributors, significantly improving product discoverability and sales inquiries.